The Toy Book Top 10: The Hottest Stories of March 2023
The Toy Book looks back at the most-read stories of March 2023. Spoiler alert: The BIG Toy Book is hot, hot, hot!
Read Moreby James Zahn | Apr 1, 2023 | #Trending, News
The Toy Book looks back at the most-read stories of March 2023. Spoiler alert: The BIG Toy Book is hot, hot, hot!
Read Moreby Bug Hartsock | Mar 29, 2023 | Entertainment, Movies & TV, News, The Licensing Book
Hasbro’s eOne, will collaborate with Amuse Animation for a direct-to-digital project.
Read Moreby Bug Hartsock | Mar 28, 2023 | Financial, News, The Licensing Book
The two companies are reaffirming their collaboration into 2024. | Source: Hasbro/PlayMonster/The...
Read Moreby James Zahn | Mar 20, 2023 | News, Outdoor & Active, Product Launches, The Licensing Book
Following the success of last year’s Hasbro Splash Games and NERF Super Soaker lines, which debuted exclusively at The Toy Book, WowWee has extended its partnership with Hasbro to bring even more titles from the Hasbro Gaming and NERF Super Soaker portfolios into the outdoor and active category.
Read Moreby Omar Letson | Mar 7, 2023 | International, News
The partners are set to establish two new attractions late this year.
Read Moreby Bug Hartsock | Mar 7, 2023 | Financial, News, The Licensing Book
Hasbro and Franklin Sports are solidifying their professional relationship with an expanded licensing deal.
Read Moreby James Zahn | Mar 2, 2023 | Licensing Expo, News, Trade Shows & Events
Toy, game, and entertainment companies are ready to turn out in force for Licensing Expo 2023!
Read Moreby Guest Contributor | Mar 1, 2023 | Features, Guest Feature, Magazine, News, Outside of the Box
Hasbro loses the plastic, but maintains the consumer connection.
Read Moreby Guest Contributor | Mar 1, 2023 | Features, Magazine, News, WiT Stories
Amy Thompson, Executive Vice President and Chief People Officer at Mattel, chats with members of the industry about how mentorship can make a lasting impact.
Read Moreby James Zahn | Mar 1, 2023 | #Trending, News
The Toy Book looks back at the most-read stories of February 2023. Let’s just say that it was a BIG month here at The Toy Book…
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