The Toy Book Top 10: The Hottest Stories of May 2023
The Toy Book looks back at the most-read stories of May 2023.
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Tag: Hasbro
Media Mashup: ‘Barbie’ Trailer Ushers in a New Era for the ‘Toy Industry Cinematic Universe’
Could Barbie: The Movie, M3GAN, Small Soldiers, Ted 2, and BIG all exist in the same “Toy Industry Cinematic Universe?”
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Hasbro’s Twister Air is a Digital Remix of the Classic Game
Players match their wrist and ankle bands to the colored spots on the screen.
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Ageless Innovation Teams Up with Hasbro to Reimagine Iconic Games for Older Adults
The new games include The Game of Life Generations, Scrabble Bingo, and Trivial Pursuit Generations.
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The Force is Strong as Hasbro Reveals Upcoming Star Wars Products
May the Fourth be With You.
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The Toy Book Top 10: The Hottest Stories of April 2023
The Toy Book looks back at the most-read stories of April 2023.
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Marvel’s Beloved ‘Band of Misfits’ Coming to Stores
Guardians of the Galaxy Vol. 3 toys and games launch nationwide in preparation for the movie’s theatrical release.
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Media Mashup: Toyetic Trailers for ‘Transformers: Rise of the Beasts,’ ‘Funko Fusion,’ Disney’s ‘Wish,’ and more
This week’s toyetic entertainment roundup includes new content from Transformers, Funko, and more!
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Hasbro Reports Mixed Q1; Reaffirms Guidance
Hasbro says revenue fell 14% but feels stronger results lie ahead.
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Mattel, Hasbro Ink Licensing Pact to Create Co-Branded Toys and Games
In the toy industry, anything can happen, including a pact between legendary East Coast/West Coast rivals.
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