The Toy Book Top 10: The Hottest Stories of March 2023
The Toy Book looks back at the most-read stories of March 2023. Spoiler alert: The BIG Toy Book is hot, hot, hot!
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Tag: Hasbro
Hasbro, Amuse Animation Enter Agreement to Produce Digital Preschool Series
Hasbro’s eOne, will collaborate with Amuse Animation for a direct-to-digital project.
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PlayMonster and Hasbro Expand Partnership, Relaunch Weebles
The two companies are reaffirming their collaboration into 2024. | Source: Hasbro/PlayMonster/The...
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WowWee, Hasbro Extend Partnership for NERF Super Soaker, Splash Games
Following the success of last year’s Hasbro Splash Games and NERF Super Soaker lines, which debuted exclusively at The Toy Book, WowWee has extended its partnership with Hasbro to bring even more titles from the Hasbro Gaming and NERF Super Soaker portfolios into the outdoor and active category.
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Kingsmen Xperience, Good Vibrations Set to Open NERF, Playskool-branded Family Entertainment Centers in the U.S.
The partners are set to establish two new attractions late this year.
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Hasbro, Franklin Sports Partner To Distribute NERF Sports Products
Hasbro and Franklin Sports are solidifying their professional relationship with an expanded licensing deal.
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More than 175 Exhibitors Join Licensing Expo 2023
Toy, game, and entertainment companies are ready to turn out in force for Licensing Expo 2023!
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Hasbro’s New Approach to Plastic-Free Packaging
Hasbro loses the plastic, but maintains the consumer connection.
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WiT Stories: Musings on Mentorship From 7 WiT Mentors
Amy Thompson, Executive Vice President and Chief People Officer at Mattel, chats with members of the industry about how mentorship can make a lasting impact.
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The Toy Book Top 10: The Hottest Stories of February 2023
The Toy Book looks back at the most-read stories of February 2023. Let’s just say that it was a BIG month here at The Toy Book…
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