Tag: Masters of the Universe

Mattel Mounts Crowdfunding Campaign for Epic Masters of the Universe Eternia Playset

When Mattel launched its Masters of the Universe (MOTU) playset in the 1980s, it was considered a flop due to timing, expensive tooling, and a cooling off of the MOTU brand. In the decades since, it’s become a sought-after collectible and now a new generation of kids and collectors has a chance to own an upgraded version of the massive set.

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