Masters of the Universe Archives • The Toy Book

Catching Up With History’s ‘The Toys That Built America’

by James Zahn | Nov 28, 2022 | Entertainment, Movies & TV, News

The second season of History’s hit series features two members of The Toy Book team!

National Toy Hall of Fame Reveals 2022 Inductees

by James Zahn | Nov 10, 2022 | Awards, News

The National Toy Hall of Fame revealed its 2022 inductees this morning during a special ceremony at The Strong National Museum of Play in Rochester, New York.

Masters of the Universe x Fall Guys Toys Give He-Man and Friends a Unique Look for 2023

by Bug Hartsock | Nov 4, 2022 | Action Figures, Collectibles, Entertainment, News, Product Launches, Video Games

The new set includes He-Man, Skeletor, Teela, and Battlecat with the signature Fall Guys bean-shaped character designs.

Mattel Reports Mixed Results in Q3 as Inflationary Concerns Rise

by James Zahn | Oct 25, 2022 | Financial, News

Mattel reports strong, but flat sales as market conditions become more challenging.

Mattel, Cryptoys Reveal Release Plan for Masters of the Universe NFTs

by Bug Hartsock | Oct 12, 2022 | Collectibles, News, Product Launches, Toy Adjacent

The release includes digital action figures based on characters in the He-Man universe.

Mattel Mounts Crowdfunding Campaign for Epic Masters of the Universe Eternia Playset

by James Zahn | Oct 4, 2022 | Collectibles, News, Product Launches

When Mattel launched its Masters of the Universe (MOTU) playset in the 1980s, it was considered a flop due to timing, expensive tooling, and a cooling off of the MOTU brand. In the decades since, it’s become a sought-after collectible and now a new generation of kids and collectors has a chance to own an upgraded version of the massive set.

National Toy Hall of Fame Names 12 Finalists for 2022

by James Zahn | Sep 14, 2022 | News

A dozen classic toys are vying for position this year, including bingo, Breyer Horses, Catan, Lite-Brite, NERF, Masters of the Universe, piñata, Phase 10, Pound Puppies, Rack-O, Spirograph, and the spinning top.