Mattel | The Toy Book

Sakar Wheels Into Ride-On Category

Sakar entered the wheeled goods market with a new line of bikes, tricycles, scooters, skateboards,...

by Maddie Michalik | May 31, 2018 | News | 0

Wonder Works, a specialty toy store in Charleston, S.C., will debut the country’s first Mattel...

According to CNNMoney, Mattel rejected the offer from Isaac Larian, CEO of MGA Entertainment Inc....

This year, Hot Wheels celebrates its 50th anniversary with a year-long lineup of live experiences,...

by Maddie Michalik | May 2, 2018 | News | 0

A new Barbie series will launch on Netflix on May 3 in the U.S. Barbie Dreamhouse Adventure...