Tag: Mattel

Star Wars x Barbie Takes Fashion to a Galaxy Far, ...

Posted by James Zahn | Aug 13, 2019 | Licensing Deals, New Products, News | 0

‘Barbie Forever’ Offers a New Look at ...

Posted by James Zahn | Aug 9, 2019 | New Products, News | 0

Nominate Your Favorite Toy and Game Innovators for...

Posted by James Zahn | Aug 8, 2019 | Industry Events, News | 0

Mattel Hits the Road with the Barbie Truck: Totall...

Posted by James Zahn | Jul 31, 2019 | Industry Events, News | 0

‘Toy Story 4,’ Hot Wheels Lead Mattel ...

Posted by James Zahn | Jul 25, 2019 | Financial, News | 0

SDCC: Toy Industry Experts Offer Insight on How Ac...

Posted by Guest Contributor | Jul 16, 2019 | Industry Events, News | 0

Star Wars x Barbie Takes Fashion to a Galaxy Far, Far Away

by James Zahn | Aug 13, 2019 | Licensing Deals, New Products, News | 0

Mattel and Lucasfilm collaborated on a new Star Wars x Barbie collection. Designed by Robert Best...

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Games: A Category That’s Still Playing to Win

by Guest Contributor | Aug 13, 2019 | Features | 0

By Mary Couzin, CEO and founder, Chicago Toy & Game Group Board games remains a strong...

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‘Barbie Forever’ Offers a New Look at the History of the Iconic Doll Brand

by James Zahn | Aug 9, 2019 | New Products, News | 0

Continuing the 60th anniversary celebration of Mattel‘s iconic Barbie brand, Epic Ink will...

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Nominate Your Favorite Toy and Game Innovators for the ChiTAG TAGIE Awards

by James Zahn | Aug 8, 2019 | Industry Events, News | 0

The 2019 edition of Chicago Toy & Game Week will take place Nov. 21-24, and as always, the...

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Mattel Hits the Road with the Barbie Truck: Totally Throwback Tour

by James Zahn | Jul 31, 2019 | Industry Events, News | 0

As the toy industry evolves, there’s increasing importance in meeting consumers where they...

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