From the Tabletop to the Toy Department: Hasbro’s Dungeons & Dragons Goes Mainstream
A look at how Hasbro and Wizards of the Coast are turning D&D into a mainstream brand for the entire family to enjoy.
Read Moreby James Zahn | Feb 23, 2023 | #Trending, Features, Magazine, News, Property Profile
A look at how Hasbro and Wizards of the Coast are turning D&D into a mainstream brand for the entire family to enjoy.
Read Moreby Bug Hartsock | Jan 5, 2023 | Collectibles, Impulse & Novelties, News, Product Launches
The first release features four characters based on KISS’ Gene Simmons, Transformers’ Optimus Prime, Bob Ross, and the Garbage Pail Kid Adam Bomb.
Read Moreby Bug Hartsock | Dec 2, 2022 | News, Toy Fair, Trade Shows & Events
The largest consumer toy and game fair in North America opens to the public again.
Read Moreby Vivian Rousseau | Oct 7, 2022 | Collectibles, News, The Licensing Book
After more than 50 years, Super Impulse has earned rights to Pet Rock and put the toy back on the shelves.
Read Moreby James Zahn | Sep 13, 2022 | Collectibles, News, The Licensing Book
The leader in miniature toys launches a new brand that goes even smaller.
Read Moreby Hannah Sacks | Aug 22, 2022 | International, News, Product Launches, The Licensing Book
The digital entertainment company will bring new Fall Guys merchandise to the international market.
Read Moreby James Zahn | Nov 3, 2021 | Collectibles, News, Product Launches
Following the popularity and success of its World’s Smallest, World’s Coolest, and...
Read Moreby James Zahn | Oct 5, 2021 | News, Product Launches, The Licensing Book
Candy brands are hot right now and Surge Brands Inc. — a sister company to Surge Licensing — just...
Read Moreby James Zahn | Apr 5, 2021 | Collectibles, News, Product Launches
Last month, Super Impulse President Alan Dorfman shared a few words with the Toy Book about the...
Read Moreby Nicole Savas | Feb 25, 2021 | Features, State of the Industry
The president of Super Impulse shares what’s next for the comany’s licensed toys.
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