Little Tikes Will Host the ‘World’s Biggest Playdate’
Join in virtual playdates at home on May 16 for a chance to win prizes!
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LEGO Partners with Super Mario
A mysterious tweet alluded to a huge licensing agreement.
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The Genius of Play’s “Tag, You’re It” Sweepstakes Inspired More Than 100 Days of Play
The Genius of Play inspired more than 100 days of play this summer with its “Tag, You’re It!”...
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You Are What You Tweet
Bringing Humor and Personality to Your Twitter Feed When it comes to social media platforms,...
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Alex Brands Celebrates 70 Years of Slinky with Video Contest
Slinky is celebrating its 70th birthday this year, and Alex Brands is looking for fans to post a...
Read MoreToys “R” Us Supports Athletes Participating in Special Olympics 2015 Summer World Games
The Special Olympics 2015 Summer World Games are underway, and Toys “R” Us employees throughout the greater Los Angeles area are volunteering at the 10-day event. Company volunteers are on hand to encourage and cheer...
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Toys “R” Us Launches Fifth Annual Campaign Benefiting Alex’s Lemonade Stand Foundation
Toys “R” Us Inc. will launch its fifth consecutive fundraising campaign to benefit Alex’s Lemonade...
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TIA Creates Social Media How-To Guide for Sharing the Genius of Play
As part of The Genius of Play campaign, the Toy Industry Association (TIA) has kicked off an...
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Q&A with Mattel: Social Media, 3-D Printing, and More
The Toy Book (TTB): In what new ways are you using social media to correspond directly with...
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Q&A with Tony Norman, Co-Founder, President and CEO, Innovation First International
The Toy Book (TTB): How do you use 3-D printing in your R&D? Do you plan to incorporate 3-D...
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