Paramount Launches New Brand Positioning and Trade Campaign
The campaign “Popular is Paramount” will highlight the company’s strength in content production.
Read Moreby Maggie Dougherty | Mar 9, 2023 | Entertainment, Movies & TV, News, The Licensing Book, Trade Shows & Events
The campaign “Popular is Paramount” will highlight the company’s strength in content production.
Read Moreby James Zahn | Mar 5, 2023 | Features, Magazine, News, State of the Industry
Dion Vlachos, Executive Vice President, Licensing and Retail, Consumer Products & Experiences, Paramount, discusses the return of the Teenage Mutant Ninja Turtles and how Paramount+ is fueling a boom in new licensed toys and consumer products in this extended edition of The Toy Book’s 2023 State of the Industry Q&A roundtable.
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