Paramount Launches New Brand Positioning and Trade Campaign
The campaign “Popular is Paramount” will highlight the company’s strength in content production.
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Tag: Yellowstone
State of the Industry Q&A 2023: Paramount Consumer Products & Experiences
Dion Vlachos, Executive Vice President, Licensing and Retail, Consumer Products & Experiences, Paramount, discusses the return of the Teenage Mutant Ninja Turtles and how Paramount+ is fueling a boom in new licensed toys and consumer products in this extended edition of The Toy Book’s 2023 State of the Industry Q&A roundtable.
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