This month sees the release of a new generation of Tamagotchi toys from Bandai America. Like the original Tamagotchi, Tamagotchi Friends egg characters hatch, at which point the owner raises it from birth to adult. This includes feeding it when it is hungry, providing medicine when it is sick, and bathing it. Owners can also play games to earn Gotchi Points, which can be used to buy meals, snacks, and jewelry.
By bumping them into each other, Tamagotchi Friends characters can send text messages and gifts, and even go on play dates. More bumps lead to more points and rewards that the owner will earn.
Tamagotchi Friends Digital Friend devices are available in six different designs. Bandai is also releasing figures and play sets—including multi-character packs and a two-level café—exclusively at Toys “R” Us and toysrus.com.