The LEGO Group is building up its product offerings this holiday season, partnering with Target to launch a massive collection of officially licensed merchandise. The full lineup will feature nearly 300 LEGO-inspired items across categories including toys, apparel, pet products, home goods, and more.
Some of the highlights include stackable tumbler cups that look like round LEGO pieces; LEGO brick-patterned holiday pajamas, ribbon, and dog leashes; and a purse shaped like a square LEGO brick. These colorful items are nearly all exclusive to this collection and have never been available to purchase before.
The collection is also emphasizing inclusivity and will be Target’s most size-inclusive collaboration to date. The women’s apparel will be available in sizes XXS-4X, while the men’s apparel will come in sizes S-5XL. The clothing options for young LEGO fans will also offer adaptive and sensory-friendly features, including flat seams and hidden openings.
All of these products will be available to shop starting in early December, just in time for the holidays. The pieces will range in price from $1.50-120 and will be available both online and in stores.