Spot had a very good holiday season | Source: Target

The holiday season struck a bullseye for Minneapolis-based Target Corp.

While Q4 and full-year reporting is still a ways off, Target offered its traditional holiday performance update this week. The retailer scored big with a 17.2% sales increase in November/December with a 4.2% increase in store-originated comparable sales. Digital sales grew 102%.

As more families were home for the holidays in 2020, Target says that its curated assortment of “holiday gifts and toys, foods, apparel, décor, and essentials” provided consumers “with everything they needed to make the most of their time together.”  Traffic increased by 4.3% while the average ticket price spiked 12.3%.

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“The momentum in our business continued in the holiday season with notable market share gains across our entire product portfolio,” says Target Chairman and CEO Brian Cornell. “We’re very pleased with our results, and the strength of our performance is a reflection of the tireless work of our team to support our guests through a safe, convenient, and inspirational experience. Throughout the holidays, we delivered joy for holiday shoppers while focusing on safety — adjusting promotions to reduce crowding while delivering easy, contactless fulfillment options through Drive Up and Shipt.”

Target’s omnichannel strategy continues to pay off as it leverages its store base to fill digital orders. During the holiday season, physical stores played a part in 95% of digital orders.

Additionally, Target says that some changes in 2020 will carry over. All Target stores will once again be closed on Thanksgiving Day.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.