TCG expanded its executive team with three new appointments. Licensing industry veteran Kelly Elwood joined the company as vice president of marketing and licensing, Steve Gibson was named to the newly-created position of vice president of operations, and Leila Nosrati joined as head of TCG’s inventor relations and product acquisition.

Elwood replaces Jessica Gavin, who spent more than six years with TCG.

Elwood spent more than 20 years working in the industry at Mattel, DHX Media, Nelvana, Cookie Jar, and CINAR. Throughout her career, Elwood oversaw and managed toys and entertainment licensing for iconic children’s entertainment brands, including Barbie, Caillou, and Entertainment One’s Peppa Pig and PJ Masks. Prior to joining TCG, Elwood was director of retail marketing in North America for Nelvana. She began her career with Multifoods and Unilever.

Gibson joins TCG with more than 20 years of retail, private brands, and global sourcing experience, including managing overseas purchasing operations and vendor relationships. Gibson previously held senior posts at Loblaw, Hudson’s Bay Company, and Zellers. Most recently, he served as vice president of global sourcing, merchandising and private brands for The Source (Bell) Electronics and vice president of global operations for its wholly-owned subsidiary, SeaLink Sourcing Group.

Nosrati, who was a director of merchandising for Toys “R” Us for 14 years, has worked with manufacturers, licensors, and studios. She has collaborated on strategic planning, concept development, assortment growth, and retail strategy to execute programs that deliver brand and category expansion. In 2013, she earned the Wonder Woman Retailer Award from Women in Toys.

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.

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