Source: TCG Toys/The Toy Book

Some popular characters are getting new toys next year.

TCG Toys inked a multicategory licensing deal with WildBrain for Strawberry Shortcake and Boat Rocker’s Dino Ranch.

“These two properties are perfect for fans of our toys, puzzles, games, playmats, and more,” says TCG Toys President and CEO Michael Albert. “For two decades now, we’ve had the great opportunity to manufacture products based on classic, contemporary, and the hottest kids’ properties. This is a testament to our collective team’s commitment to delivering high-quality toys and great value.”

Related: Stay on the Pulse of Play with ‘The BIG Toy Book’ in 2023

Under the new deal, TCG will release Strawberry Shortcake Bend-Ems, Memory Match Games, SURE-LOX Puzzles, Megamat, and Magnetic Creations products. Meanwhile, Dino Ranch-inspired games, Magnetic Creations, SURE-LOX and wooden puzzles, and hand puppets and theater items are in development.

Retailers can expect all products to be available beginning fall 2023.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.