Source: TCG Toys/The Toy Book

Some popular characters are getting new toys next year.

TCG Toys inked a multicategory licensing deal with WildBrain for Strawberry Shortcake and Boat Rocker’s Dino Ranch.

“These two properties are perfect for fans of our toys, puzzles, games, playmats, and more,” says TCG Toys President and CEO Michael Albert. “For two decades now, we’ve had the great opportunity to manufacture products based on classic, contemporary, and the hottest kids’ properties. This is a testament to our collective team’s commitment to delivering high-quality toys and great value.”

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Under the new deal, TCG will release Strawberry Shortcake Bend-Ems, Memory Match Games, SURE-LOX Puzzles, Megamat, and Magnetic Creations products. Meanwhile, Dino Ranch-inspired games, Magnetic Creations, SURE-LOX and wooden puzzles, and hand puppets and theater items are in development.

Retailers can expect all products to be available beginning fall 2023.