TCG Toys is set to introduce a collection of Rubik’s brand jigsaw puzzles with trademarked, square die-cut pieces reminiscent of the Rubik’s Cube. The new Rubik’s collection will arrive at retail this fall, kicking off the brand’s 40th-anniversary celebration next year.
TCG Toys’ new Rubik’s puzzles will be available in 200- and 300-piece offerings, each featuring digitally pixelated images created on an app that replicates mosaics made from stacked Rubik’s Cubes. The puzzles are made with TCG Toy’s patented Sure-Lox technology, ensuring precisely cut puzzle pieces that fit together perfectly every time. The 200-piece puzzles feature images such as the Statue of Liberty and the Neuschwanstein Castle, and the 300-piece puzzles include hot air balloons in flight and a London scape featuring Big Ben. The line is designed for kids ages 14 and up.
“With our brand extension program, we want to encourage consumers to ‘Think Outside the Cube,’ and the innovative puzzles created by TCG Toys do just that. By taking the Rubik’s brand and applying key brand values of its iconic visual identity, they have created something that is more than the sum of its parts,” says Lori Heiss-Tiplady, vice president of brand for Rubik’s master licensee the Smiley Company. “Devilishly challenging just like the Cube itself, these puzzles will provide hours of brain-bending fun for puzzling fans.”
Rubik’s Cube was introduced internationally in 1980 and has since sold an estimated 450 million units.