Mighty Mike | Source: TeamTO

TeamTO has tapped independent licensing agency, This Is Iris to market “the world’s most licensable pug” in the UK.

Mighty Mike, which airs in the U.S. on Universal Kids, debuted on Boomerang and CITV in the UK.

Mighty Mike has been one of our top performers on Boomerang since launch, both on-air and on-demand,” says Sean Gorman, programming director, Turner Kids, Northern Europe. “The lively slapstick comedy is a joy to watch and perfectly complements the lovable classic cartoons in our existing portfolio.”

Globally, fans have been connecting with “the refined pug with sophisticated taste who longs for a quiet life but is forced to defend his house from a bunch of furry intruders and maddening pets.” TeamTO manages all global licensing rights for the property, which it produces alongside Canada’s Digital Dimension.

In the U.S., Surge Licensing is representing the property.