Mighty Mike | Source: TeamTO

TeamTO has tapped independent licensing agency, This Is Iris to market “the world’s most licensable pug” in the UK.

Mighty Mike, which airs in the U.S. on Universal Kids, debuted on Boomerang and CITV in the UK.

Mighty Mike has been one of our top performers on Boomerang since launch, both on-air and on-demand,” says Sean Gorman, programming director, Turner Kids, Northern Europe. “The lively slapstick comedy is a joy to watch and perfectly complements the lovable classic cartoons in our existing portfolio.”

Globally, fans have been connecting with “the refined pug with sophisticated taste who longs for a quiet life but is forced to defend his house from a bunch of furry intruders and maddening pets.” TeamTO manages all global licensing rights for the property, which it produces alongside Canada’s Digital Dimension.

In the U.S., Surge Licensing is representing the property.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.