Tetris Stacks Up Licensing Partners for 35th Anniversary

The Tetris brand marks its milestone 35th anniversary with new licensing partners and plans to introduce new games, apparel, toys, lifestyle goods, and more in the months ahead. Since 1984, the puzzle game has continued to entertain millions of fans, evolving into a lifestyle brand with the idea that “we all fit together.”

Its global network of licensing agents has new partners in the U.S., Israel, France, and Mexico, including Brand Fresh Management, SAGOO, Tycoon, and LDI.

Recent consumer products announced for the U.S. include a collaboration with Puma set for release this fall, an Arcade Classics edition of classic Tetris from Basic Fun! Toys, and a Tiny Arcade version of the game that’s slated for release from Super Impulse in March.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.