Following the reveal of its new Cats vs Pickles range, Cepia LLC introduces Nuzzy Luvs, a collection of eight colorful soft-bodied electronic plush pets that snuggle in kids’ hands.

Nuzzy Luvs react like a real pet to kids’ touch and the tone of their voice. Each bean-filled plush pet reacts with one of 65 unique realistic response combinations when they are touched or spoken to. The plush toys react to loud and quiet noises with different combinations of sounds, head, and eye movements. A soft sound like a whisper will trigger Nuzzy Luvs to respond with happy sounds, such as purrs and coos, but like a real pet, louder noises such as a shout will surprise and frighten them. If the pet gets startled, kids can comfort them and the pet will respond with contented noises.

Nuzzy Luvs

“Nurturing play is a terrific teaching tool to show young children how to care for and love a pet of their own,” says James Russell Hornsby, CEO of Cepia. “With Nuzzy Luvs, we created an electronic pet that is soft-bodied, which makes it very cuddly in your hand and reacts to sounds in a way that delivers a range of realistic emotions — like a real pet would.”

Nuzzy loves are almost entirely soft and unlike many interactive plush toys, the electronics are housed in a box within their head and shoulders as opposed to their bodies.

Cepia will showcase Nuzzy Loves along with Cats vs Pickles, Koo Koo Pets, Rainbow Pets, SweetShine Dolls, Bananas Collectibles, and other new brands in booth No. 2565A at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.

Click here to view the Toy Book‘s full coverage of Toy Fair New York.