Crazy Aaron’s expands its putty play offerings with a glittery line called Land of Dough, which the company will display at Toy Fair New York.

The line of eco-friendly putty follows the success of Thinking Putty with a colorful, natural twist. It is created with sustainable packaging and glitter, plant-based colors, and organic essential oils.

Land of Dough is available in 15 different colorful designs ranging from Dinosaur to Mermaid Lagoon. Each variety comes with a signature scent of blended organic chamomile, lemongrass, and lavender to envoke a calm feeling. 

Kids ages 3 to 7 can play with the toy for more than two hours at once. Kids can wrap the putty in a damp paper towel in its container overnight to extend its use, or they can save their creations by leaving it to dry overnight. 

Crazy Aaron’s will showcase the Land of Dough line in booth No. 1865 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.

Click here to view the Toy Book’s full coverage of Toy Fair New York.

About the author

Nicole Savas

Nicole Savas

As a kid, Nicole either wanted to be a professional toy player-wither or a writer. Somehow, as social media editor for The Toy Insider, The Toy Book, and The Pop Insider, she’s found a career as both. She's grateful to work somewhere that she can fully embrace both her love of teddy bears and her admiration for the Oxford comma. When she's not playing with toys at work, she's playing with her baby girl at home.