Funko Inc., a company best known for pop culture consumer products and collectibles, is entering the toy category with Snapsies.

Snapsies were designed for kids to snap together pieces to create a custom and truly unique character. The patent-pending, snap-and-match technology allows kids to add an extra layer of personalization to a diverse lineup of characters, including rock star unicorn Jett, super-athletic mountain goat Billie, and hedgehog baker Boe.

A touchscreen-display retail machine lets kids immerse themselves in the world of Snapsies through video shorts created by Funko Animation Studios. A toy capsule is dispensed from the machine for kids to instantly unwrap, snap, and play.

“Funko is taking our experience in pop culture and entertainment licensed merchandise and bringing it to the toy aisle with an innovative delivery system and product line that will engage kids and increase dwell time at retail,” says Brian Mariotti, Funko CEO.

Funko will showcase Snapsies and the rest of its product range in booths No. 5307 and No. 5427 at Toy Fair New York (TFNY), taking place from Feb. 22-25 at the Jacob K. Javits Convention Center. 

Click here to view the Toy Book’s full coverage of TFNY.

About the author

Josephine Baran

Josephine Baran

Josephine Baran is an Editorial Assistant for the Pop Insider, the Toy Insider, and leading toy industry magazine the Toy Book. Outside of toys, Josephine loves being a photographer, rereading Harry Potter, and playing with her two kitties Jax and Luna!