Jakks Pacific inked a deal with M-Star Media to serve as the global master toy licensee for Cute Girls Hairstyles. The deal was brokered by licensing agency, Brand Central LLC and Select Management Group.
Lead by hairstyling expert Mindy McKnight, Cute Girls Hairstyles is the No. 1 hair-styling channel on YouTube. The channel was spawned from a website featuring tutorials that were initially published as a hobby for McKnight. Since the YouTube channel debuted in 2009, Cute Girls Hairstyles has amassed more than 25 million followers across its social media platforms.
“The Cute Girls Hairstyles (CGH) toy line allows girls to take what they have learned from my videos and then apply and practice the skills at home,” says McKnight. “The product line will enhance my audience’s overall experience with my online content and overall is a natural extension of the CGH brand.”
The full range of CGH styling heads, wigs, hair styling tools, and hair accessories for kids ages 6 and up will be available globally this August.
Select Cute Girl Hairstyles toys include:
- Cute Girls Hairstyles Glitter Brush: Kids can glam up their style with this glitter brush, glitter gel, and booklet with hairstyles and tips.
- Cute Girls Hairstyles Style Sets: Kids can create an assortment of fun styles with themed styling tools and accessories. Sets include: a mermaid set with mermaid clip, french braid tool, and styling booklet; a cat ears set with two clippable cat ears, corner flip tool, and a styling booklet; and a unicorn set with unicorn horn, styling tool, and styling booklet.
- Cute Girls Hairstyles Wig Assortment: Kids can change their look with three different wig options, including pink straight hair, turquoise wavy hair, or purple wavy hair.
- Cute Girls Hairstyles Festival Sets: Kids can get festival ready with these two kits. The Hair Jewelry Kit accentuates hairstyles with fun accessories that can dress-up any hairstyle, while the Crochet Hair Kit can crochet colorful braid extensions into hair and also includes hair charms. Each kit includes a booklet of hairstyles and tips.
- Cute Girls Hairstyles Styling Head: The Styling Head comes in two styles. The Caucasian skin tone features straight multi-color hair; the African-American styling head features wavy multi-color hair. The styling heads feature high-quality hair that is ideal for braiding and creating McKnight’s signature styles. There is also a clamp which provides greater stability. Each styling head includes hair accessories and a booklet filled with styling tips.
- Cute Girls Hairstyles Wig with Display Form: Each Wig with Display Form includes a mannequin head with removable, wear and share wig and styling accessories, as well as a booklet filled with styling tips. Available in two styles: caucasian and multi-ethnic.
Jakks Pacific will showcase its full range of products and services in booth No. 1921 Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.
Click here to view the Toy Book‘s full coverage of Toy Fair New York.