JMW Sales Inc. will enter Toy Fair New York under a new name: Blue Marble Inc.

The company behind the Discover with Dr. Cool line of STEM toys will debut its 2020 collection during Toy Fair, taking place from Feb. 22-25 at the Jacob K. Javits Center. The new collection from Blue Marble includes Blockaroos, a bath toy that was originally developed as an early learning construction toy.

“We’ve grown from a small educational toy brand into a driving force in the consumer products industry,” says Jordan Willing, founder of Blue Marble. “Headquartered in Ashland, Oregon, and operating our own production facility in Xiamen, China, we have more than 300 employees with one common goal. Our mission is to create toys that excite young minds instilling a love of learning in every child who interacts with our products. We aim to inspire the next generation of scientists and to encourage a love and appreciation for the beauty of this awesome planet we call home.”

Blue Marble maintains licensing partnerships with global brands, including National Geographic, NASA, and more.

The company will show its new collection in booth No. 6411.

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