JMW Sales Inc. will enter Toy Fair New York under a new name: Blue Marble Inc.

The company behind the Discover with Dr. Cool line of STEM toys will debut its 2020 collection during Toy Fair, taking place from Feb. 22-25 at the Jacob K. Javits Center. The new collection from Blue Marble includes Blockaroos, a bath toy that was originally developed as an early learning construction toy.

“We’ve grown from a small educational toy brand into a driving force in the consumer products industry,” says Jordan Willing, founder of Blue Marble. “Headquartered in Ashland, Oregon, and operating our own production facility in Xiamen, China, we have more than 300 employees with one common goal. Our mission is to create toys that excite young minds instilling a love of learning in every child who interacts with our products. We aim to inspire the next generation of scientists and to encourage a love and appreciation for the beauty of this awesome planet we call home.”

Blue Marble maintains licensing partnerships with global brands, including National Geographic, NASA, and more.

The company will show its new collection in booth No. 6411.

Click here to view the Toy Book‘s full coverage of Toy Fair New York.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.