KidKraft is teaming up with Amazon to introduce the Alexa 2-in-1 Kitchen and Market at Toy Fair New York (TFNY).

The Alexa 2-in-1 Kitchen and Market playset features Alexa, the cloud-based voice service from Amazon and the brain behind Echo and other Alexa built-in devices. Kids and families can interact with Alexa in a safe, imaginative way across several playset activities including cooking meals, checking out at the grocery store, playing games, and more. 

The playset features two-sided 360-degree play; realistic kitchen and market sounds; more than 100 interactive pieces, including an interactive scanner and register; RFID smart-chipped food; smart-chipped cookware; and character cards that interact with the Kitchen and Market to prompt responsive, educational, and hilarious phrases from Alexa. 

Check out each side of the playset below:

KidKraft Alexa Kitchen Market

The Alexa 2-in-1 Kitchen and Market will be available exclusively on Amazon for $299.99 sometime this year.

KidKraft will showcase its product range in booth No. 455 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.

Click here to view the Toy Book’s full coverage of Toy Fair New York.