TFNY: Le Toy Van Debuts Wooden Play Piece Collection

Following an early look at its upcoming playset collection, Le Toy Van has pulled back the curtain on its next collection of wooden toys. Designed in London with a dash of French flair, the new toys will debut at Toy Fair New York, taking place Feb. 22-25 at the Jacob K. Javits Center. The entire collection of heirloom quality play pieces is designed to foster traditional unplugged play at an affordable price.

The Petilou collection of baby and toddler toys features sustainable Rubberwood pieces decorated with water-based paints. The Honeybake collection is Le Toy Van’s role-play line.

Hollywood Film Camera by Honeybake

Kids can shout “lights, camera, action” with this vintage-style camera. It includes a spinning cog feature and a kaleidoscope lens for an extra layer of discovery.

Sweets & Candy Set by Honeybake

Kids can pretend that they’re off to the movies with this nostalgic Sweet Set filled with chunky play candy that comes in a retro striped bag.

Star Beauty Bag by Honeybake

This pretend cosmetic bag offers endless possibilities to create a bit of movie-star-glamour. It includes a wooden perfume bottle with a bulb atomizer, a handheld mirror, a hairdryer, a shell compact makeup kit, lotion, nail polish, and lipstick — all crafted from chunky wood pieces perfect for little hands.

Apples & Pears Market Crate by Honeybake

Kids can pretend that they’re shopping the farmer’s market with this crate of fruits made from sustainable Rubberwood.

Farm Eggs – Half Dozen by Honeybake

Six solid and sustainable Rubberwood eggs come packed in a slotted wooden crate for tucking them away at the end of the day.

Building Blocks & Bag by Petilou

The 60-piece block set has no instructions, no rules, and no goals. Kids can enjoy classic, open-ended block play by building things up just to topple them down.

Africa Stacker & Bag by Petilou

This stacker features wooden animals, including a giraffe, a lion, an elephant, a zebra, a monkey, a rhino, a cheetah, a crocodile, and a parrot.

Le Toy Van will show its new collection in booth No. 6380.

Click here to view the Toy Book‘s full coverage of Toy Fair New York.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.