TFNY: Make It Real Teams Up with Swarovski for New Jewelry Kits

Baltimore-based craft and activity company Make it Real inked a multiyear licensing deal with Swarovski to create a collection of new jewelry kits and collectibles that exclusively feature Swarovski crystals.

“We are excited to be working with Swarovski to bring an innovative dimension of trendy jewelry and collectible products to tween girls everywhere,” says Isaac Wolman, CEO at Make it Real.

A range of products including Juicy Couture, Disney Princess, and Frozen 2 jewelry kits will arrive at retail this year, alongside an all-new DIY collectible bracelet range called Crystal Secrets.

Make it Real is known for its creativity kits that span fashion, jewelry, home decor, and beauty, many of which feature top. The company recently acquired the tween lifestyle brand, Three Cheers for Girls.

The company will showcase its full range of new products in booth No. 6453 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Center.

Click here to view the Toy Book‘s full coverage of Toy Fair New York.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.