Following successful showings in Hong Kong and London this month, Wow! Stuff will bring its Wow Pods lineup to the U.S. for Toy Fair New York.

The six-sided hexagon light up collectibles will be available in a variety of different styles, including a range based on DreamWorks Trolls World Tour.

“It’s a play and display collectible in physical and digital format for fans of character brands, and it’s had the highest buy-in at retail of any product we’ve launched to date,” says Wow! Stuff CEO Richard North. “It’s aimed at kids ages 5 and up and has a radically different play pattern to the traditional collectibles in the market. Each purchase enhances the next through a unique interlocking display system enabling kids to host their collection in any display design or pattern they like, on their shelves or on their wall. A mystery image then reveals whenever the user activates the ‘swipe to light’ UV function; be it through waving their hand or walking past their Pod. Each Wow! Pod can be scanned after purchase to see the physical character come to life in augmented reality and collected and even swapped with friends in digital format.”

Wow! Stuff will exhibit its new collection of products including licensed fare from Disney, Marvel, Universal, Warner Bros., eOne, Mensa, and Bonnier Group’s Popular Science in booth No. 6647 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Center.

Click here to view the Toy Book‘s full coverage of Toy Fair New York.