WowWee’s latest brands and product line extensions such as the fan-favorite MiP robot and Lucky Fortune collectibles, as well as items licensed from Pinkfong’s Baby Shark viral sensation will be unveiled at this year’s Toy Fair.

MiP Arcade, the latest form of the MiP robot, features an enhanced game suite and new tech upgrades. Other products include a line of all-surface vehicles (Power Treads), smart toothbrushes (BriteBrush), a unique spin on the unboxing experience (Party Surprise), and additional collectible charms in the Lucky Fortune series.

Baby Shark characters will maintain their musical sensibilities with the Baby Shark Dancing DJ, Musical Playpad, Sing and Snuggle Plush, and a Silly Sing-Along Microphone.

“Our team has been extremely hard at work brainstorming new ways in which we can continue to revolutionize fun for kids in this new decade, and we’re incredibly eager to showcase this at New York Toy Fair beginning this weekend,” said Richard Yanofsky, president and co-founder of WowWee. “… We’re confident that fans of WowWee will truly be ‘wowed’ with extraordinary, innovative fun across the board!”

These products and more from WowWee can be seen at booth No. 2771 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.

Click here to view the Toy Book’s full coverage of Toy Fair New York.

About the author

Ben Goren

Ben Goren

Ben Goren is an Editorial Assistant for the Toy Insider, the Pop Insider, and leading toy industry magazine the Toy Book. Ben loves cooking, graphic design, and is a sucker for an animated short. He is a dog person, a comedy nerd, and quite the intense game night host.