The Toy Book‘s 40th volume begins with The BIG Toy Book, our annual look ahead that, until the pandemic, was traditionally timed with Toy Fair New York in February.
To kick off our 40th anniversary, toy industry veteran Kenny Kiernan was tapped to deliver our first-ever, fully-illustrated original cover. The epic toy party features a whimsical collection of characters and brands that are also celebrating milestones this year or are featured in the pages of The Toy Book! You may also note who’s not at the party, and that’s okay because this celebration is just getting started!
CLICK HERE TO READ THE ISSUE!
SELECT HIGHLIGHTS INCLUDE:
- From the Editor: A tip of the hat to our founders and a glimpse into the future of The Toy Book.
- State of the Industry: Our annual roundtable features insights from 21 industry executives looking back on the challenges of last year and the opportunities ahead.
- Company Stores: Senior Editor Nadia Velit explores how companies including Radio Flyer, Melissa & Doug, Funko, Super7, and others are creating their own branded retail experiences.
- Changing the Game: Electric Playground’s Victor Lucas shares insights on the upcoming video games that could spark sales in the toy department.
- ‘Til All Are One!: A look back at 40 years of Hasbro’s Transformers
- Raising the Bar: Stephanie Pottick of Protect for Success delves into the legal side of the business with trends for 2024.
- The Future is Brite: Social Media Director Nicole Savas delves into the colorful legacy of Hallmark’s Rainbow Brite.
- Origins Game Fair: Senior Editor Marissa Silva unveils the epic quests awaiting board game buffs this summer.
- 40 Years of Fun: A visual timeline of the toys, brands, and cultural moments shaping kids’ wish lists for over the past four decades.
- Stock This! More than 325 new toys and games for 2024!
But that’s just the beginning!
As always, The Toy Book is packed with actionable insights and data from Circana, ASTRA, The Toy Association, Women in Toys, Licensing & Entertainment, and more.
If you’re not already a Toy Book subscriber, subscribe today to stay on the pulse of play with six big issues delivered directly to your mailbox!
In the meantime, flip through the pages and let us know what you think, and feel free to shoot me a note via email or on LinkedIn if there’s something that you would like to see in The Toy Book.
As always, be sure to check out toybook.com early and often and follow us on X (formerly Twitter), Instagram, and LinkedIn to stay on the #pulseofplay with the latest toy news, trends, and new products all year round!
