The Alpha Group US Launches LA HQ, Appoints Three Executives

AuldeyJCThe Alpha Group US LLC, formerly known as Auldey Toys of North America, is opening a new office in El Segundo, Los Angeles. The LA location will serve as an international design and marketing hub for The Alpha Group as the company increases its focus on global development and investment in the North American market.

In addition, The Alpha Group US hired three new executives. Alpha Group Co. appointed Jean-Christophe Pean as president of Alpha Group US LLC and Europe. Pean has more than 17 years of sales and operations management experience in the toy industry, most recently as Mattel’s executive vice president of the North American division.

Brehan Maul joins The Alpha Group US as vice president of marketing, most recernly as vice president brand management and marketing at Bandai America. In addition, Darren Lee Phillipson joins the company as head of product design, bringing experience in leadership roles at Disney, DreamWorks Animation, and Fisher-Price. Adrian Roche, who launched Alpha Group US last year, will be taking on a global role as vice president, global business development.

The Alpha Group Co. recently opened a LA-based live-action feature film development company, Alpha Pictures, and a new division Alpha Animation, aiming at the development of animated featured content.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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