The Angry Birds Movie Tops Box Office

9187673d-7b55-419b-8dcf-f42b9c627ff2The Angry Birds Movie took the top position at the U.S. box office this weekend, earning $39 million and beating Captain America: Civil War for the top spot, according to Box Office Mojo and comScore.

The film, produced by Rovio and Sony Pictures is an adaptation of the mobile games, featuring the voices of Jason Sudeikis, Sean Penn, Maya Rudolph, Danny McBride, and Josh Gad.

In additional Angry Birds News, Brunswick Bowling and Rovio Entertainment will partner to bring Angry Birds to the lanes.

Angry Birds Bowling is the latest addition to Brunswick Bowling’s Sync Scoring and Management System. Based on the classic 2D character animations from the mobile game franchise, Angry Birds Bowling features the same frustrated birds and persistent pigs currently starring in The Angry Birds Movie in theaters nationwide now. During game play, pin action will cause the pigs’ structures to collapse.

Brunswick will roll out a marketing campaign this month designed to drive traffic to Sync Scoring centers equipped with Angry Birds Bowling. The campaign will include in-theater advertising, as well as digital and social media elements.
Angry Birds Bowling will debut and be available for demos at the International Bowl Expo, the bowling industry’s biggest trade show, in Las Vegas June 29 to 30.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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