With the opening of the American Specialty Toy Retailing Association (ASTRA) Marketplace & Academy in Minneapolis today, the annual Specialty Toy Issue of the Toy Book has hit the streets!

This month’s issue marks a return to the trade show circuit as the first major toy event on U.S. soil since Toy Fair New York 2020 welcomes retailers and manufacturers to the Minneapolis Convention Center to get shelves stocked as we move toward the all-important holiday season.

Our annual specialty toy showcase is bigger than ever with hundreds of new products from established and emerging toy and game makers. If you have a print copy of the magazine, scan the QR code on page 80 with your smartphone or tablet to access an additional 18 pages of new toys in our first-ever, expanded digital edition!

Highlights this month include:

  • Editor-in-Chief Maddie Michalik moderates a roundtable discussion about the current state of the specialty toy industry;
  • Deputy Editor James Zahn explores how the global supply chain issues are impacting the industry;
  • A look inside the upcoming PAW Patrol: The Movie;
  • A deep dive into the popularity of Kellytoy/Jazwares’ Squishmallows;
  • The ABCs of NFTs;
  • and so much more!

Check it out right here to flip through the new issue in its entirety and be sure to follow us on social media to stay on the #pulseofplay!