The Bridge Direct Promotes Senior Executive Stephen Chernin to Company President

The Bridge Direct promoted senior executive Stephen Chernin to company president effective immediately. In his new role, Chernin will continue to manage all aspects of The Bridge Direct’s business, including Basic Fun and Good Stuff divisions. All sales, marketing, and licensing teams will report directly to Chernin.

Previously, Chernin was the executive vice president of Basic Fun and Good Stuff divisions for 15 years. Chernin was instrumental in forging licensing partnerships and spearheads global sales efforts in Hong Kong.

About the author

Varuni Sinha

Varuni Sinha is an assistant editor at the Adventure Publishing Group. With an avid interest in visual arts, she enjoys writing and editing for The Licensing Book and The Toy Book, leading trade magazines about toys–the first art forms we encounter as children. With expertise in literature, Varuni launched into writing through her thesis on Indian comic superheroes. Fairytales are another major attraction for her roving mind. Recently at Spoleto USA, Varuni mapped the history of all the variations of the Sleeping Beauty tale ever narrated through time. When she is not writing, Varuni loves to paint with her finger and nails. She has held solo and group exhibitions of her work in New Delhi, Chandigarh and Auroville in India. She has also illustrated a children’s book of Japanese Folktales. Follow her on twitter @varunisinha to keep up with her new adventures as she explores the magical world of toys.