Genius of Play - Play Today

The Genius of Play, the national movement to raise awareness of play’s vital role in child development, has launched the “Play Today” campaign in an effort to connect with families during challenging times.

The initiative — led by The Toy Association — includes an online hub full of resources developed to inspire families to create their own “Worldwide Headquarters of Play” at home.

“The Genius of Play’s mission is to help families make play an important part of their child’s day,” says Ken Seiter, executive vice president of marketing communications at The Toy Association. “As millions of families continue to lead their daily lives at home, Play Today shows parents and caregivers how play can help keep things fun and fresh, while bringing comfort and relieving anxiety during these stressful times.”

“Play is critical to our physical and emotional well-being at any age,” Seiter says. “With so many families suddenly spending all this time together and so much uncertainty leading to high levels of stress, there has never been a better time to play than today!”

In the weeks ahead, The Genius of Play will feature content from a variety of influencers and their families in addition to exclusive giveaways for families in the U.S.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.