The Happy’s will join the ZhuZhu Pets as the newest addition to the World of Zhu by Cepia LLC. The line features interactive and motorized plush pets, designed to have a mind of their own to simulate playing with a real pet.

The characters in The Happy’s collection are Bentley, a Golden Retriever; Sport, a Goldendoodle; Chance, a Beagle; and Mittens, a kitten. They can be trained to perform tricks like beg, pounce, follow, chase tail, or spin, and they make more than 25 sounds. Each pet comes with its own treat to unlock special tricks, but all treats are compatible with any Happy’s pet.

The Happy’s are also compatible with playsets and accessories that unlock additional tricks. Along with the Happy Treats, other accessories include Chase and Play, where the pets are automatically drawn to the ball, and Ride-On Accessories, where the pets can cruise in the Speedy Sports Car or Zippy Skateboard. The playsets include the Rockin’ Playground, where the pets will come running and perform a trick with the touch of a button, and the Agility Training Set, where they can go through a tunnel, play on a see-saw, and maneuver through cones.

The Happy’s are now available at major retailers. The launch of the line will be supported by a national media campaign including TV, radio, and social media. The Happy’s have already launched its own Happy Dance video on YouTube and have enabled kids to create their own Happy’s Dance video on their website.