Source: Toys “R” Us Canada/The Toy Book

It’s that time of year again, and Toys “R” Us Canada has begun the search for its next Chief Play Officer (CPO).

The annual contest will crown one lucky kid who will assume the role of CPO as they travel the country testing out the hottest new toys and games while representing the retailer at media appearances and special events. Current CPO, Méganne Dagenais, is planning to retire after one more season of sharing Toys “R’ Us Canada’s top toy picks.

“The Chief Play Officer is one of the most coveted jobs at Toys ‘R’ Us,” says Vic Bertrand, president and CEO of Toys “R” Us Canada. “We rely on our CPO to help guide parents and gift-givers with toy reviews, spreading the benefits and wonder of play across the country. If you have a child who is passionate about toys, and who is outgoing and comfortable on camera, we want to hear from you.”

Toys “R” Us Canada is seeking a kid between the ages of 10-12 to serve as CPO. Interested parents and legal guardians can find full details and submission guidlines via the official CPO search website. The next CPO will be chosen in November and announced in January upon Dagenais’ retirement.


About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.