Source: The Insights Family/The Toy Book

The Insights Family has a new ally in its mission to provide the best in kids and family research.

The company entered into a partnership deal with InspiredConsumer — a U.S.-based youth experiential marketing agency with clients including Disney, Nickelodeon, and Mars — to create new opportunities for kids’ research and insights.

“Having spent the last four years developing the most comprehensive and dynamic real-time family insights solution, so many clients and partners have approached asking us to do something in the qualitative research space,” says Nick Richardson, founder and CEO of The Insights Family. “Based on understanding their needs and requirements, we have developed a suite of solutions which meets their needs and removes the issues which they have previously experienced.”

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The Insights Family recently issued its North American edition of its Next Generation of Families Report. A number of trends have emerged as highlights, including the multigenerational shift toward kids being influenced by parents; the rise in gaming as a family activity; and increased focus on education, wellbeing, and the environment. The free report is available here.