Source: The Insights Family/The Toy Book

The Insights Family has a new ally in its mission to provide the best in kids and family research.

The company entered into a partnership deal with InspiredConsumer — a U.S.-based youth experiential marketing agency with clients including Disney, Nickelodeon, and Mars — to create new opportunities for kids’ research and insights.

“Having spent the last four years developing the most comprehensive and dynamic real-time family insights solution, so many clients and partners have approached asking us to do something in the qualitative research space,” says Nick Richardson, founder and CEO of The Insights Family. “Based on understanding their needs and requirements, we have developed a suite of solutions which meets their needs and removes the issues which they have previously experienced.”

Related: Exclusive: CEO and Founder Nick Richardson Discusses The Insights Family Rebrand, Updated Platform, and More

The Insights Family recently issued its North American edition of its Next Generation of Families Report. A number of trends have emerged as highlights, including the multigenerational shift toward kids being influenced by parents; the rise in gaming as a family activity; and increased focus on education, wellbeing, and the environment. The free report is available here.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.