The Insights Family, Starlight Enter Charity Partnership

Source: The Insights People

The Insights Family and Starlight have entered into a new partnership that will benefit kids in the UK that are dealing with serious illness.

Data provided by The Insights Family enabled Starlight — a charitable organization that focuses on improving play experiences for kids in hospitals — to better understand consumption patterns, behaviors, and attitudes when it comes to kids and technology. Powered by Insights Family data, Starlight was able to craft new strategies to help kids based on different age ranges.

“The Insights Family®data helped support Starlight by illustrating the importance of new technology and digital trends,” says Cathy Gilman, CEO, Starlight. “We have provided gaming consoles and DVD players for children, and we are now trialing VR and have recently launched a new partnership with Tonies, to entertain children through interactive stories.”

Related: Exclusive: CEO and Founder Nick Richardson Discusses The Insights Family Rebrand, Updated Platform, and More

In support of the new partnership, Nick Richardson, Founder & CEO, The Insights Family has launched a “CEO Challenge” — a fundraising effort that will raise money for children’s hospitals in the UK.

“Our purpose is to provide children, parents, and families with a voice to shape their world and this partnership with Starlight helps us deliver that, Richardson says. “We are delighted to start working with Starlight and already have an exciting campaign of fundraising events lined up throughout the year, starting with my CEO challenge.”

Richardson’s CEO Challenge will find the 6.5-foot executive dressed as Sesame Street’s Big Bird as he walks more than 10 miles between hospitals in Manchester, England.

Those interested in supporting his efforts can do so via Just Giving.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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