The LEGO Group Celebrates the Opening of Billund Campus
Source: The LEGO Group

It took five years of planning and construction, but The LEGO Group has finally completed an epic build on its home turf.

The company’s new campus is officially open at its headquarters in Billund, Denmark. Spanning nearly 600,000 square feet, the collaborative workspace can house up to 2,000 staffers in a manner that LEGO hopes will “provide a playful, inclusive, and collaborative environment that enables employees to develop the best play experiences for children all over the world.”

Source: The LEGO Group

LEGO’s new campus embraces green concepts and places to work and play, including the “People House” — a networking and play space that the company says can be used during and after working hours to reflect “a hybrid working style that is in place across the LEGO Group.” The People House includes lodging for visiting staffers, a movie theater, fitness studio, workshop space, kitchen, health clinic, and an outdoor park and activity space.

Related: LEGO Group’s Consumer Sales Spiked 22% in 2021

“Many colleagues have contributed to shaping a workspace that reflects our values and instills a sense of fun not just for our employees in Billund, but for all our LEGO teams across the world who regularly visit, says LEGO Group CEO Niels B. Christiansen. “Our mission is to inspire children so it’s important we provide a vibrant, playful workplace that enables employees to deliver inspiring experiences for kids.”

LEGO is celebrating its 90th anniversary this year with more details on its celebration plans set to be revealed in the months ahead.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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