The Loyal Subjects, Bandai Make Distribution Pact

The Loyal Subjects (TLS) partnered with Bandai America this month in a long-term distribution deal to expand TLS collectibles across retail. Launched in 2009, TLS is known for its signature Action Vinyls—a line that pairs the designer vibe from the vinyl toy world with the poseability found in action figures.

The 3.25-inch scale figures have up 15 points of articulation and come packed with a collector card and interchangeable accessories. TLS has a toy box mentality in that their figures work together, so an accessory from the Teenage Mutant Ninja Turtles can also be held by He-Man, and characters from Thundercats can team with Megaman to battle WWE Superstars.

TLS licenses include numerous fandoms and interests across anime, television, movies, superheroes, classic and retro along with horror, fantasy and more. Retail partners include Hot Topic, GameStop, Target, Walmart, Box Lunch, Barnes & Noble, Books-A-Million, FYE, 7-Eleven, Walgreens, and independent toy, hobby and comic book stores.

The Loyal Subjects are one of the smaller companies to feel a punch from the loss of Toys “R” Us last year, having previously maintained position in the retailer’s Fan Zone.

Look for new products to debut next month at Toy Fair New York.

The Loyal Subjects Aliens and Horror Action Vinyls

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.