Source: The Toy Book/The Loyal Subjects

The 2023 edition of The BIG Toy Book hit the streets a few days early, and if you haven’t seen it yet, get ready to dig into the first issue of our 39th volume! As always, the new product showcases — expanded for 2023 — are a highlight for many as retailers, distributors, and others in the trade look for inspiration on what new toys, games, and adjacent products will be in the pipeline in the months ahead.

In our Action Figures & Collectibles showcase (flip to page 106), one line that has prompted a request for more information and context comes from The Loyal Subjects. On page 112, readers have spotted the latest Teenage Mutant Ninja Turtles (TMNT) products from the BST AXN (pronounced “best action”) line.

The Toy Book has your first look at additional details, renders, and product shots below.

Source: The Toy Book/The Loyal Subjects

BST AXN Teenage Mutant Ninja Turtles with Motorcycle Figures

Ages: 8+ | MSRP: $49.99 | Available: Late Spring 2023
The Loyal Subjects expands its TMNT offerings with a fresh new look inspired by the fan-favorite IDW TMNT comic book series with the illustration prowess of Brazilian comic book artist, Mateus Santolouco. The first of the comic book-style TMNT BST AXN products will feature Raphael and Leonardo with matching red and blue street bikes. The motorcycles feature a realistic feel enhanced by rubber tires, front steering traction, front and rear brake paddles, and throttling grips. Each bike includes a kickstand and a rear tire action stand which lends to the illusion of the rider speeding across the terrain. Each figure boasts 31 points of articulation and comes with several hand grips, signature weapons, and two different head portraits, including one with a motorcycle helmet with a flip-up face shield.

Related: The 2023 Edition of The BIG Toy Book is Here!

Source: The Toy Book/The Loyal Subjects

Raphael will be available exclusively at Target while Leonardo will be riding into Walmart. Michelangelo (Target), and Donatello (Walmart) will hit the streets this fall with coinciding purple and orange street bikes.

Teenage Mutant Ninja Turtles BST AXN Wave 4

Ages: 8+ | MSRP: $21.99 | Available: Late Spring 2023

The fourth wave of BST AXN characters includes 1:15-scale figures with several hand grips, 31 points of articulation, and signature accessories. This comic-inspired wave introduces April O’Neill with orange boots and a yellow jumpsuit; two variants of Casey Jones, one in color and one in monochrome; Rocksteady Street Thug; and a purple metallic Krang with Walker. Each figure comes with accessories including exchangeable hands, heads, weapons, and more.

Related: The Collectibles Evolution: Business is Booming as Categories Begin to Blur

Additionally, exclusive colorways will be available at Target, including Monochrome Urban Legends Casey Jones, April O’Neill with orange boots and costuming details, Glow-in-the-Dark Slash, and Krang Vain Krangazoid. The Target-exclusive versions also include limited edition, collectible metallic foil cards in each package.

BST AXN TMNT Wave 4 will be available at independent specialty toy stores and local comic book shops in addition to a host of mass and mass specialty retailers, including Amazon, BAM (Books-a-Million), Calendar Club, Entertainment Earth, and Walmart.

Source: The Toy Book/The Loyal Subjects

Teenage Mutant Ninja Turtles BST AXN XL 8-inch Series with Comic Book

Ages: 8+ | MSRP: $39.99 | Available: Spring 2023

The Loyal Subjects continues its partnership with IDW with a new, 8-inch figure of Krang with Android. This 8-inch figure opens at the waist to house Krang steering his robot, comes with a variety of accessories, and features 31 points of articulation. The figure also comes with a foil collector card and a “Best of Krang” comic.

This figure will arrive as a Walmart exclusive in late spring.


Be sure to check out the 2023 edition of The BIG Toy Book for an extensive look at new products hitting the market this year. Want to make sure you stay on the #pulseofplay? Subscribe today and receive six issues of The Toy Book delivered in print, direct to your mailbox each year.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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