The Nacelle Co. Officially Opens Toy Division
Source: The Nacelle Co.

After months of acquisitions and live event appearances across the U.S., it’s officially official: The Nacelle Co. has opened its toy division.

The studio behind Netflix’s The Toys That Made Us and the multiplatform A Toy Store Near You has hired former Hasbro and Toy Biz designer and artist David Vonner to lead the new division.

“A lot of what we do at Nacelle is pop culture and toy-centric, so it seemed like a leap into the toy developing and manufacturing industry was an obvious opportunity we wanted to explore and that we believe we can have fun in,” says Nacelle Co. CEO Brian Volk-Weiss.

Related: Exclusive: The Nacelle Co. Acquires Marx Toys Brand

Over the past year, The Nacelle Co. has accelerated its acquisition strategy to build a portfolio of classic brands that can be reinvented for new audiences and nostalgia fans alike. Power Lords, Robo Force, and The Great Garloo are joined by properties from the Marx Toys brand in providing a foundation for toys and other consumer products spanning collectibles, soft goods, publishing, physical media, and more.

Nacelle also struck licensing deals with Funko and Super7 for collectible products and is currently developing a reboot of Silverhawks for TV in collaboration with Super7.

Related: Exclusive: The Nacelle Co. Acquires Revell’s Power Lords Brand; Plans Toys, Comics, Animated Series

The first wave of action figures based on Robo Force will include Wrecker, Hun-Dred, and Maxx Steele and will be released later this year.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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