The NPD Group launched of its Retail Tracking Service in Brazil, covering online and brick-and-mortar sales of toy products. The NPD Group’s Retail Tracking Service is available to subscribing clients on a monthly and weekly basis. The Brazil data aligns with NPD’s point-of-sale data for the 12 other countries in which NPD tracks the toy industry.
The monthly service aligns with the National Retail Federation (NRF) calendar, and currently captures 70 percent of Brazil’s toy retail market. It delivers coverage of product purchasing down to the item/model level in 11 super-categories and more than 90 toy subclasses.
Brazil’s toy market increased 6 percent last year, from R$3.46 billion to R$3.67 billion, making it the seventh largest, and one of the fastest growing global markets tracked by NPD*.
The new service is based on NPD’s global category definitions and hierarchy, and will include two years of trend data from January 2016 forward to track performance in the toy industry.
*The NPD Group / Retail Tracking Service, January-December 2017