The Toy Association Enters Into a 3-Year Commitment with Javits Center for Toy Fair New York
Toy Fair New York | Source: The Toy Association

It’s official: Toy Fair New York will become a fall event taking place from Saturday, Sept. 30, to Tuesday, Oct. 3, 2023.

The Toy Association entered into a 3-year commitment with the Javits Center to host the reimagined event beginning next year and through 2025. As previously reported exclusively at the Toy Book, the move to fall comes following extensive research into the needs of the industry.

On a call this morning, Toy Association president and CEO Steve Pasierb confirmed the dates for 2023 while emphasizing that the fall edition of Toy Fair New York better aligns with the changing toy industry timelines, including extended supply chain issues. The show will take place following the unofficial Los Angeles toy preview loop that traditionally takes place in September.

“For more than a century, Toy Fair has brought together global buyers, sellers, importers, inventors, licensors, entrepreneurs, media, and everyone else with a stake in the play business — a legacy that we will continue while moving forward with a reimagined show in the heart of New York City that best serves all audiences relying on Toy Fair to advance business in a rapidly evolving retail and manufacturing environment — and tap into New York’s unique position as a finance and media hub,” Pasierb, says. “With the dates for Toy Fair New York 2023 now set, businesses have ample time to plan for what is sure to be an exceptional and much-anticipated show!”

Related: Exclusive: The Toy Association Reimagines Toy Fair New York as a Fall Event Beginning in 2023

While fall 2023 seems a bit far away, The Toy Association will hold a 2023 Preview & 2022 Holiday Market this September in Dallas. Exhibitor applications open Tuesday, April 5 for priority placement; the general application period for all sellers opens Monday, April 11. More details can be found here.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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