Adrienne Appell | Source: The Toy Association/The Toy Book

The Toy Association promoted Adrienne Appell to executive vice president of marketing communications, effective January 1.

In her new role, Appell is responsible for the development, implementation, and oversight of the organization’s communications strategies, key messaging, and brand integrity programs.

“Over the past year stepping up to direct all The Toy Association’s communications activities, Adrienne has proven her leadership and leveraged her wealth of toy industry experience making it clear this promotion to executive vice president is richly deserved,” says Toy Association President and CEO Steve Pasierb.

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Appell joined The Toy Association’s communication department in 2004. Most recently, she served as senior vice president of marketing communications.

In addition to leading the Association’s communications programs for safety, advocacy, and toy trends, Appell stays in close contact with toy and game manufacturers to monitor upcoming products and trends.

Learn more about Adrienne and her efforts here.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.