Toy Fair Everywhere is a new virtual market program that will launch in July for the first of three virtual seven-day market weeks.
Using partners such as Balluun — which powers The Toy Association’s ShopToys365 platform —Toy Fair Everywhere seeks to bring together suppliers, customers, and other members of the toy industry in a manner that will facilitate buyer and seller needs. Virtual market week attendees will be able to explore a calendar of daily events, browse exhibitors by category, and book appointments for virtual demos and chats.
“If there is one thing we have all learned in these unprecedented times when we are forced to social distance from friends, family, and colleagues, it’s the power and importance of connection,” says Marian Bossard, executive vice president of global market events at The Toy Association. “These three virtual market weeks can help answer member and toy community needs. They were not created to replace our existing face-to-face marketplaces (Toy Fair New York and Toy Fair Dallas) but to supplement them and help bridge the gap in industry engagement. The Toy Association has the reach, the resources, and the responsibility to play this role for the toy and play community.”
Toy Fair Everywhere Market Weeks:
- July 13-19
- August 17-23
- September 14-20
Toy Fair Everywhere will also include special events and educational programming both live and pre-recorded.
“Our aim is that Toy Fair Everywhere provides the industry with the much-needed opportunity to connect and engage from afar while continuing to make essential headway for their businesses to forge ahead in the current climate,” Bossard says. “We all know Christmas, birthdays, and gift-giving holidays are still coming, and the toy industry’s steadfast optimism and resilience must be met with the ability to prepare.”