The Toy Association, formerly known as the Toy Industry Association, launched a major rebrand with a new mission statement and new name.
The organization’s new tagline, “Inspiring Generations of Play,” and its new mission statement to be “a unifying force for members’ creativity, responsibility, and global success, advocating for their needs and championing the benefits of play,” underscores more than 100 years of the Association’s service.
The Toy Association ended 2016 with 1,098 member companies that design, produce, license, and deliver toys and youth entertainment products for kids of all ages. The organization’s member-focused programs, products, trade shows, and consumer events promote international business growth for all members.
The Association has also expanded its core services and embarked on new ventures, including Play Fair, a large-scale kid and family business-to-consumer event and ShopToys365.com, a business-to-business digital marketplace for toy retailers and suppliers.
The North American International Toy Fair continues to sell out space and has attendees from more than 100 countries, while Fall Toy Preview remains committed to serving the long-lead planning needs of mass and high-volume specialty retailers. The Toy Association helps companies tackle business challenges, from rapidly changing global economic and population trends and intellectual property protection, to new chemical regulations and an empowered consumer base of millennial parents with nontraditional shopping habits.
The Association collaborates closely with international toy associations, foreign governments, and national standards bodies to advance toy safety and align global standards. The organization sustains the Canadian Toy Association; acts as secretariat for both the International Council of Toy Industries and the International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s ASTM F963 toy safety standard—one of the most respected and strictest toy safety standards in the world.
The Toy Association will soon relaunch its digital presence with a new mobile-first website and opens for business today in its brand-new Manhattan headquarters to reflect the energy, creativity, and excitement of the toy and play community.
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