The Toy Association

The Toy Association teamed up with StoryCorps for a project to record personal stories that will be archived as part of a national oral history project at the American Folklife Center in the Library of Congress.

Generations of Play, An Oral History seeks to capture unique, personal stories from those working in the toy and family entertainment industries. Whether you’re a newcomer to the industry or a seasoned vet, The Toy Association is interested in hearing your pitch for potential recording. Submissions will be narrowed down to a pool of 15 stories to be recorded in 40-minute sessions, from which StoryCorps will select seven, each edited down to three minutes for inclusion in the archive.

“The goal of this project is to celebrate the people who have dedicated their lives to the creation of toys; to chronicle the human connection in the quest to bring joy to children of all ages,” says Marian Bossard, executive vice president of global market events at The Toy Association. “By recording, sharing, and preserving our stories, we hope to showcase the richness of our past and the promise of our future.”

Submissions will be accepted through Dec. 6. with selected interviewees being notified no later than Dec. 15. Interviews will be recorded from Feb. 22 to 24, 2020, during Toy Fair New York at the Jacob K. Javits Convention Center.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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