The Toy Book‘s June 2021 Summer of Fun Issue | Source: Adventure Media and Events

It’s official: The Toy Book has proclaimed this season to be the summer of fun!

Our June issue has arrived and it’s jam-packed with the hottest toys and exclusive features that you won’t find anywhere else! For the summer of fun, our editorial staff curated a selection of new toys from the best-performing categories from the past year — including games, puzzles, construction, outdoor and active, and activities — to ensure that retailers stock their shelves with the best of the best. Check them all out here!

Select highlights this month include:

  • How the pandemic sparked a need for more math toys;
  • Why Pokémon cards, old video games, and retro toys are selling for millions; and
  • A look at how toy companies are using crowdsourcing for funding, content, and fostering the toy community.

But that’s not all! Editor-in-Chief Maddie Michalik kicks things off with From the Editor followed by:

  • ASTRA’s Insights
  • Toy Association Update
  • WIT Stories
  • Talkin’ Toys: Blue Marble
  • New in Town: Healthy Roots Dolls
  • Backstory: Masters of the Universe

And so much more!

Flip through the pages and let us know what you think, and make sure you follow us on Twitter, Instagram, and LinkedIn for the latest toy news, trends, and new products all year round!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.