The Toy Book Top 10: The Hottest Stories of February 2022

The Toy Book Top 10 is taking a look back at some of the hottest stories of February, as chosen by you, the readers.

There was no shortage of toy news in a month that should’ve ushered in the return of Toy Fair New York. As the industry made plans to shift gears for “toy fair season” going forward, here’s what reigned supreme in terms of the most-read items here at the Toy Book!

  1. The Toy Book’s 2022 BIG Book is Here!
  2. Mattel Debuts Monster High Haunt Couture Collection
  3. Exclusive: Marvel Enlists Hasbro, Funko, LEGO for Marvel Mech Strike: Monster Hunters Launch
  4. Exclusive: The Toy Association Reimagines Toy Fair New York as a Fall Event Beginning in 2023
  5. Exclusive: ZURU’s 5 Surprise Mini Brands: Disney Store Edition Debuts
  6. State of the Industry Q&A: WHP Global x Toys “R” Us
  7. NPD Group Reveals 2021 Toy Industry Performance Award Winners
  8. Exclusive: WowWee, Hasbro Make a Splash with Outdoor Toys Inspired by Classic Games
  9. The Barbie Dreamhouse or Castle Grayskull? Rocket Homes Scores a Touchdown with Mattel-fueled Super Bowl Spot
  10. Jump Into the Roblox Metaverse for a New Era of Play

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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