It’s April 1, but this is no joke.

The Toy Book is hitting the rewind button and taking a look back at some of the hottest stories of March 2023, as chosen by you, the readers.

In terms of pure traffic, the 2023 edition of The BIG Toy Book remained in the top spot for a second month while other articles published in the final days of February, including a look at new Teenage Mutant Ninja Turtles products from The Loyal Subjects and our extended edition State of the Industry Q&As with Toys “R” Us/WHP Global and Toys “R” Us Canada remained hot.

While those stories technically cracked the Top 10 traffic-wiseto secure an official slot within the monthly Top 10, only news and features that were published in March 2023 qualify.

Check out the most-read items here at The Toy Book last month.

The Toy Book Top 10: March 2023

  1. Funko Takes on Organizational Challenges, 10% Workforce Reduction, as Sales Spike, Profits Go Bust
  2. The Changing Role of Discount, Value, and Outlet Stores in the Toy Industry
  3. In Memoriam: Bryan Bendavid, Schylling
  4. Buffalo Games Reveals Merger with EastPoint Sports
  5. Spin Master Unveils 2023 Toy Trends, Product Lineup Ahead of The Play Date in NYC
  6. Exclusive: WowWee’s Fingerlings Return for Holiday 2023, New Line to Debut at ‘The Play Date’ in NYC
  7. What the Funko? Pop! Maker Slashes Mondo Staff; More News on the Horizon?
  8. State of the Industry Q&A 2023: Moose Toys | Belinda Gruebner
  9. From the Editor: The Play Date, The Owlbear, and The Great Silicon Valley Swindle
  10. Exclusive: LEGO, Disney Invite Builders to #SharetheWonder in Disney100 Brand Campaign

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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