The Toy Book Top 10: The Hottest Stories of May 2023

It’s officially June and The Toy Book is hitting the rewind button and taking a quick look back at some of the hottest stories of May 2023, as chosen by you, the readers.

In terms of pure traffic, the 2023 edition of The BIG Toy Book STILL continues to draw a ton of interest three months after its release but our 2023 Classics & Specialty Issue is on fire right now.

Beyond the Big Book, a few older stories resurfaced that technically cracked the Top 10 traffic-wise — like Jazwares becoming part of the Berkshire Hathaway family (March ’22) and Basic Fun! taking the lead to relaunch Hasbro’s Littlest Pet Shop (November ’22) — but to secure an official slot within the monthly Top 10, only news and features that were published in May 2023 qualify.

Check out the most-read items here at The Toy Book last month.

The Toy Book Top 10: May 2023

Want more toy industry news in your feed? Follow the Toy Book on LinkedIn, Twitter, Instagram, and Facebook. You can also check out The Toy Book Podcasts by Adventure Media & Events on Anchor, Amazon Podcasts, Apple Podcasts, Google Podcasts, and Spotify.

Subscribe to The Toy Book for six must-read issues delivered year.

We’ve been on the #pulseofplay since 1984!

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.