The Toy Book Top 10: The Hottest Stories of September 2022

It’s October, so the Toy Book Top 10 is hitting the rewind button and taking a look back at some of the hottest stories of September 2022, as chosen by you, the readers.

Fall means it’s officially the holiday season for the toy industry, and interest in hot toy lists is booming as both retailers and consumers start the race to the Dec. 25 finish line. The Toy Book‘s Fall Toy Preview issue snagged the top spot this month as readers raced to check out a preview of new toys and games for 2023 plus a look at some late holiday drivers for this season. Additionally, the toy industry’s most influential hot toy list hit the streets as our sister publication, The Toy Insider, unwrapped its 17th annual Holiday Gift Guide.

Check out the stories that dominated the most-read items here at the Toy Book last month.

The Toy Book Top 10: September 2022

Want more toy industry news in your feed? Follow the Toy Book on LinkedIn, Twitter, Instagram, and Facebook. You can also check out The Toy Book Podcasts by Adventure Media & Events on Anchor, Amazon Podcasts, Apple Podcasts, Google Podcasts, and Spotify. We’ve been on the #pulseofplay since 1984!

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.