Calling all toymakers: It’s time to get your spring and summer priorities in front of consumers via The Toy Insider, the leading consumer guide to toys, games, and kids’ entertainment in the U.S.

The Toy Insider — published by Adventure Media & Events, publisher of The Toy Book — is accepting submissions for consideration in its 12th annual Spring & Summer Gift Guide now through March 3. Don’t miss your chance to have your toy or game selected as one of the hottest picks of the summer!

The Toy Insider Spring & Summer Gift Guide will feature the best new toys for kids to enjoy throughout the spring and summer seasons. The gift guide is broken down by age group (0-2, 3-4, 5-7, 8+) and will feature the best in outdoor toys and games, family fun, travel-friendly toys, educational items, and more. Products must be new for 2023, and must be available at retailers in the U.S. by June 1.

The deadline for completion of the form is March 3. Samples must be received by March 10. If your samples won’t be ready by March 10 and you will need an extension, please email us. Please note: Information on where to send your samples can be found here, as well as in your confirmation email after you submit your products.

Due to the large number of submissions anticipated for review and the operational costs of running a program of this magnitude, we charge a SUBMISSION FEE of $120 PER TOY. Please note that submitting a product does not guarantee inclusion in the gift guide.

SUBMIT YOUR PRODUCTS NOW

Need more information about the gift guide, sample submissions, or insight on how we choose the toys in our gift guide? Click here!

Please contact marissa@toyinsider.com or call 212-575-4510 if you have any questions regarding editorial submissions.

Contact jackie@toyinsider.com for information regarding marketing and advertising opportunities.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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